Web Wise Kids, WILL Interactive, Verizon and the ESA Foundation have created the game “It’s Your Call” for schools, law enforcement and community organizations to teach teens about “sexting,” cyber-bullying, academic cheating and related issues. Launched in the Los Angeles Unified School District at Sepulveda Middle Schools in North Hills, CA, the game aims to help over one million students in the U.S. learn about safe cell phone use and Internet responsibility. Users of the game become live action characters that “play out difficult situations in the safety of cyberspace before they live them out in real life;” the game also offers guidance about responsible cell phone behaviors and how to stay safe.